Arleen Malley Zank

A seasoned executive, technologist and business strategist with over 25 years of experience designing, developing, commercializing, and protecting complex information products and services. I'm focused on innovation, digital transformation, the informationization of the enterprise, cybersecurity, and intellectual property.

A sample of my project experience follows.

Founder and President of Wayfinder Digital, a technology advisory focused on innovation, invention, and digital transformation. We help companies monetize and commercialize their new technology and figure out the best risk-based cybersecurity approach to protect their IP and their information supply chain.

Co-founder and President of Coronado Group, Ltd., a specialized systems integration and technology advisory firm focused on new and emerging technology in IP intense information technology sectors.(1991-2013)

Participated in Open Data 500 White House Office of Science and Technology Policy; Department of Commerce; and US Patent and Trademark Office (USPTO) Open Data Roundtables to collaborate with business and government colleagues on open data and information access issues and the new businesses it spawns.

Advisor to a new FinTech startup that sells non-fungible token (NFT) digital assets and associated digital products on the ethereum blockchain to crowdfund clean energy projects and climate change advocacy activities.

Advisor to a startup developing Open Source Intelligence (OSINT) and location data analytics products for the law enforcement and intelligence markets.

Advisor to a startup focused on delivery of an embedded IoT device providing edgepoint security using localized behavioral analysis to autonomously detect, mitigate, and recover from cyberattacks. This approach dynamically strengthens the device's cyber-immune system with localized mitigation, cloud-based forensics, and global threat intelligence. This approach delivers digital supply chain risk management.

Business and strategy advisor firm developing complex visualization and data-intense solutions to support hedge funds and investors in understanding market participants and financial information about the private biotech market.

Business and strategy advisor to synbio start-up developing an IoT-based integrated cost-effective continuous culture bioreactors for synthetic biology, directed evolution, and culturing the currently un-culturable microorganism. Developing go-to-market, regulatory, and intellectual property strategies.

Strategy advisor to a startup developing complex D3 data visualizations and market forecasts for private firms in the biotechnology space. Work with founder to develop branding and go-to-market plans, and strategic partnerships.

Technology and intellectual property advisor to the founder of a financial technology (FinTech) start-up focused on delivering metrics-driven merger and acquisition due diligence software for better post-transaction outcomes.

Advisor to the developer of a SAAS-based artificial intelligence discovery platform designed to enable subject matter experts in any industry to gain rapid insight into the growing collections of unstructured content they must analyze. Focused on go-to-market viability for the pharmaceutical and biotech markets.

Developed an on-demand, on-line, self-directed suite of intelligent search and analytical tool. Solution used concept searching and advanced latent semantic indexing to enable using text objects of any size to be used as a search input. Product was deployed for patent searching, telemedicine, diagnostic imaging, and cybersecurity applications.

Founder and Publisher of Waybetter Patents, a website focused on chronicling the latest developments in intellectual property, innovations, inventions and patents. Way Better Patents™ designs products and services for inventors, investors, policymakers, and business people who need up-to-date information on trends and market activity in innovations, patents, and inventions. (2012-2017)

Way Better Patents™ was selected as one of the first 50 Open Data 500 companies. The Open Data 500 was the first comprehensive study of U.S. companies that use open government data to generate new business and develop new products and services. The Open Data 500 study is funded by the Knight Foundation and conducted by the GovLab.

Worked with Johns Hopkins University Homewood Engineering School on the development of technology transfer and patent strategies to expedite identification of corporate development partners, and delivery of Johns Hopkins IP assets to the marketplace.

The solutions architect, systems integrator and developer of the digital business process and workflow system to support the outsourced pre-grant publication (PGPub) classification of patent applications for the US Patent and Trademark Office (USPTO).

Expert in issues surrounding software and Business Methods Patents, one of the most contentious areas of digital invention.

Developed a novel econometric model of academic patent licensing using patent maintenance and fee data which exploits the patent renewal fee scheme to determine which university patents are licensed over their enforceable life cycle and when the licensing occurs.

Provided business development and proposal support to the Logica team's successful bid for the European Patent Office (EPO) Case Management Modernization, a secure fully digital collaborative platform end-to-end patent prosecution platform.

Bracketology is Wayfinder Digital's cybersecurity risk management control platform solution for digital risk management and risk-based cybersecurity protection of digital innovations and information supply chains. I speak RMF, CSF, FedRAMP, DOD Cloud, CJIS and security aware design of cybersecurity controls.

Developed a comprehensive analysis of innovations and patents impacting cybersecurity orchestration, cyber risk insurance, automated cloud access security brokers, and automated risk management tools for investors in cyber start-ups and small and medium businesses in the risk management and cybersecurity product space.

Provided commercialization, market assessment, and business development consulting to SCIT Labs, the holder of six patents on self-cleaning intrusion tolerance cybersecurity technology.

Retained to extend Microsoft Azure-focused software business and expand the firm's cybersecurity and cloud practice area. Support development of ATO as a Service platform, a SAAS product suite focused on streamlining the FedRAMP Authority to Operate process for Microsoft Azure-based cloud solutions.

Developed cybersecurity, threat analysis and deterrence, agile and resilient cyber strategies and frameworks, and emerging computer architectures for deploying moving target cyber defense. Developed agile and resilient self-recovering intrusion tolerant defense approaches for critical infrastructure including critical national infrastructure and defense systems.

Developed demonstration technology that uses mathematical vector models of insider normal band information system behavior in conjunction with advanced latent semantic analysis technology to provide new techniques for detecting, monitoring, and mediating malicious insider behavior by privileged users.

Department of Homeland Security | National Risk Estimate Insider Threat to U.S. Critical Infrastructure. Participated in insider threat risk assessment and cyber defense war game simulation to examine cyber threats posed by information systems insiders and technology risk. This effort was part of the DHS Critical Infrastructure Partnership.

Advised organizations building Cloud and Web-based software and Internet of Things (IoT) solutions on how to address cyber threats and the need for cyber secure code during software development. This work focused on cyber threats, proactive and reactive system architectures, attack strategies, and vulnerabilities in embedded, cloud, IoT, and mobile systems.

Designed and delivered cybersecurity strategy and training program for leading Machine to Machine (M2M) and Internet of Things (IoT) predictive services solutions provider in the scientific and medical instruments market.

Expert on cybersecurity frameworks and building risk-based cybersecurity using NIST 800-53 Risk Management Framework, NIST's Cybersecurity Framework (CSF), FedRAMP, FedRAMP+, and DOD Cloud security frameworks and associated methods and business processes for deploying these frameworks for a wide range of information architectures. Build tools and analytics for digital risk management and information supply chain protection.

Solutions Architect responsible for Federal Information Security Management Act (FISMA) and NIST Risk Management Framework compliant authority to operate for secure systems being deployed within the Federal Government and Federal Defense contractors. Experienced information assurance (IA) and authority to operate (ATO) best practices across a wide range of system architectures and information technology missions.

Design and develop 5015.2 compliant records systems and procedures including working with JTICS to help organizations design customized solutions that meet the defacto industry standard for records and digital artifact management.

Designed and implemented a document control and records management system for a major telecommunications and cable provider. This digital and physical document control environment linked to the firm's internal controls systems to support compliance.

Design software and hardware for Section 508 Electronic Equipment Accessibility compliant systems to facilitate access to complex business systems by individuals with disabilities.